Seize the opportunity and register now for a free online marketing course from among more than 40 complete free online marketing courses for both beginners and advanced levels.
What is a marketing course? How do I learn marketing from scratch? What are the best marketing courses? These are all questions that come to mind for many in the world of making money online and business management in general.
The concept of digital marketing, in particular, is constantly evolving. Whether you're a marketing novice or a seasoned professional, taking a marketing course can greatly help you gain exposure to new concepts, both current industry trends and practical experience.
However, enrolling in a course or attending university for traditional courses can be very expensive. Therefore, this guide will help you. Universities platform To answer all questions about the concept of marketing, and the best marketing courses available, to move from beginner to professional level by registering in Free online courses You can also get a free certificate that you can include in your CV.
In the following lines, we will present the most important free marketing courses you can enroll in to hone your marketing skills.
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Why do you need to join a marketing course?
Throughout your career, especially after college graduation, you need to hone your academic and practical skills to find a suitable job. Incidentally, you may not obtain this position until you have acquired many vital skills that contribute to your overall acceptance process. Perhaps one of the most important skills and experiences required is marketing.
Of course, this does not only apply to graduates, but also to business owners, employees, and even private project owners, freelancers, and others.
Given the rate at which new digital marketing technologies and programs are being developed, learning through blog posts and e-books alone can be confusing and even more distracting. Online marketing courses and certifications make it easier to hone your skills and expand your knowledge in an organized, clear, and effective manner.
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Benefits of joining one of the free online marketing courses
There are many advantages that free online marketing courses offer to many learners, the most important of which are:
- Get live interviews with industry expert lecturers.
- Conduct weekly competitions in some courses.
- Showcase real-world projects to work on.
- Courses help establish credibility in presentation and application.
- After completing the course, the learner will receive a free certificate that will help him find a suitable job.
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Choose the right marketing course
Even if you've been in marketing for several years, you can still benefit from online marketing courses. Whether you're interested in a refresher course or want to learn something new—such as building a website from scratch—taking a free online marketing course can help you gain the skills you need to succeed.
Among the many different types of marketing, there are several branches that have been in demand in recent years, and we advise you to choose from them to study.
- Introduction to Digital Marketing
- SEO for Beginners
- Search Engine Marketing
- Content Marketing Basics
- Influencer Marketing
- Social Media Marketing
- Linkedin Marketing
- Instagram Marketing
- YouTube Marketing
- Affiliate Marketing
- Email Marketing
- Marketing and Retail Analytics
- Web Development and Site Design
- Online Advertising Courses
- Other Digital Marketing Courses
Free content marketing courses
| Course name | Course Description |
| Content Marketing Certification – HubSpot Academy | A free, short, and unique course. This course is considered an e-marketing course for beginners. |
| Content Marketing Courses – Coursera | The best online marketing courses and classes. Coursera offers a wide range of content marketing courses. We recommend starting with the following courses: Viral Marketing and How to Create More Viral Content. |
| Content Marketing Courses – Udemy | Udemy offers a wide range of content marketing courses, including: Content Marketing for B2B Organizations: If you work for a B2B company, even a small one, this course covers how to write high-impact content and how to launch offers. It provides you with the most important free writing tools. |
Free courses in social media marketing
If you're not using social media for marketing purposes, you're missing out. Each social platform requires specialized content, so you'll need to stay up-to-date with best practices and trends. For example, what works on Facebook may not be as effective on a platform like TikTok.
So the courses below will help you run great social media campaigns as well as learn how to analyze campaign metrics.
| Course name | Course Description |
| Instagram Marketing Training Course – HubSpot Academy | The best online marketing lessons and courses. This course helps you master the basics of organic and paid Instagram strategies. |
| How to Use TikTok for Business – Udemy | With this course, you'll learn everything you need to know about marketing your business on the most modern social media platform. You'll be able to generate thousands of views for your short videos. |
| Social Media Analytics – Quintly | The posts you create on social media platforms are just one part of content management. What about the likes, shares, and comments you receive? How can you extract insights so you can improve your strategy? Quintly's free Social Media Analytics course is a powerful, platform-agnostic introduction to analytics, goal setting, and reporting. |
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Marketing courses THIS Free
Your great content is only effective if users can find it, which is why search engine optimization (SEO) is so important. Learn SEO best practices with the courses below.
| Course name | Course Description |
| SEO Training Certificate – HubSpot Academy | Whether you're a general marketer looking to strengthen your SEO skills or a professional applying for SEO marketing positions, you can build a solid foundation with HubSpot Academy's SEO Training Certification. The course covers all aspects of the system, from on-page optimization to SEO reporting. |
| Moz SEO Training Course – Udemy | This Moz SEO course delves a little deeper into technical SEO topics, such as site audits and structure. For this reason, we recommend it if you already have some knowledge of SEO. |
| Search Engine Optimization – Coursera | This SEO course is an excellent introduction for true beginners in the field. You'll learn how Google ranks websites, the factors it takes into account, and other branches of marketing—such as content marketing—that can help you rank better. |
| SEO Tools Course – Semrush | This SEO toolkit is designed specifically for current subscribers of Semrush, one of the leading SEO tools on the market. You'll learn how to use each of Semrush's reports and tabs—such as Keyword Analytics and Organic Traffic Insights—to enhance your SEO strategy. We also recommend this course if you're applying for jobs that list Semrush as a required skill. |
Free Email Marketing Courses
Learn how to create amazing email campaigns by enrolling in one of these premium courses.
| Course name | Course Description |
| Email Marketing Basics – Google Digital Academy | This short course, a free email marketing course from Google Digital Garage, is a great way to learn the basics of email marketing. Not only will you learn how to build a contact list, but you'll also learn how to choose a tool to personalize content and track the success of your campaigns. The best part is, you can complete this entire course in less than an hour (not including quizzes). |
| Email Marketing Made Easy for Beginners – Udemy | Udemy's Email Marketing Made Easy course focuses specifically on building email list signups. If you're unfamiliar with how to start attracting subscribers, this course can teach you the basics while providing essential knowledge on writing B2B and B2C emails. It's ideal for marketers working in email marketing roles, or for any professional looking to build their email marketing skills. |
| Email Marketing – Neil Patel | This email marketing course by Neil Patel is ideal for intermediate to advanced email marketers looking to improve their workflow and increase ROI. You'll learn how to calculate the lifetime value of your emails, test and tweak them, and determine what works for your strategy. |
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Free web development and website design courses
Web development and design may not be considered part of marketing, but knowing the basics can make things easier in your daily life – especially if you manage and upload content yourself.
| Course name | Course Description |
| Web Development Courses - CodeAcademy | Offers individual courses for: Learn HTML & CSS Create a website Learn JavaScript Learn Ruby Learn Python 3 Not sure where to start? Web development languages like HTML and CSS are useful for most marketing and content management roles. Python is another great language for data analysis. |
| دورة Dash HTML، CSS، Javascript – General Assembly | General Assembly's Dash course provides an interactive format for learning HTML, CSS, and JavaScript. Instead of learning concepts through theory, you'll learn them through practice. |
Free online advertising courses and PPC
Even if organic traffic is impressive, paid advertising will also be part of an effective marketing strategy. Whether you choose pay-per-click advertising on Google or your chosen social media platform, it's important to use your advertising budget wisely.
So the courses below will guide you through creating your first paid campaign and finding the best keywords for PPC advertising.
| Course name | Course Description |
| How to Do Digital Advertising Course – HubSpot Academy | Advertising can be a tricky topic for novice marketers. Is it expensive? Where is the best place to advertise? Get answers to these questions and learn more with HubSpot Academy's free digital advertising course. You'll also learn what successful advertising looks like through a real-world example. You can also dive into other advertising courses from HubSpot Academy, such as: Digital Advertising Certification Course: How to Build a Paid Media Strategy |
| PPC Basics – Semrush | Semrush's pay-per-click course is an excellent alternative to WordStream if you prefer video learning. You'll immediately dive into campaign optimization and page creation, making this course highly practical and actionable for experienced marketers. |
| Affiliate Marketing for Beginners – Udemy | Affiliate marketing, while not technically advertising, is another way for businesses to generate new customers and sales by paying commissions to third-party publishers. If you're a freelancer building an affiliate website, or a marketer working for a company with an affiliate program, this course is a great place to start. |
Attention! If you're completely new to digital advertising, HubSpot Academy's "What Is Digital Advertising and How to Do It" course is the perfect starting point. It will teach you the basics of advertising and provide a step-by-step guide to creating campaigns.
Free Marketing Certificates
Are you looking for a free online marketing course, enroll in a free digital marketing course, and get other free marketing certificates?
The good news is that you don't have to spend a lot of money to achieve this. Here are our top picks for enrolling in the best free online marketing courses with free certificates.
- HubSpot Inbound Marketing Certification – HubSpot Academy
- HubSpot Content Marketing Certification – HubSpot Academy
- HubSpot Email Marketing Certification – HubSpot Academy
- Free Social Media Certification – HubSpot Academy
- Semrush Content Marketing Tools Course – Semrush
- Email Marketing Course – Sendinblue Academy
- Digital Marketing Course – Google Digital Garage
The importance of obtaining a digital marketing certificate
The most well-known benefit of earning a marketing certification from a top marketing course is the potential for better pay and career advancement. But there are also many advantages you can gain by honing your skills. Here are some of the most important benefits of earning a free online marketing certification course.
1. Specialize in the field of marketing to become more advanced and distinguished.
2. Learn the basic language of marketing without over-explaining for more professionalism.
3. Build your resume. When it comes down to it, your resume will always precede your existence.
Where to find free marketing courses؟
You can take a marketing course for free using the free courses we mentioned above. If you want to become more competitive in the job market or if you have more time and resources to devote to furthering your education, check out the following platforms. Not all of them are free, but they are affordable.
1. HubSpot Academy
HubSpot Academy offers certifications and courses on how inbound marketing works. The courses are often delivered and designed by HubSpot's professional marketers. These courses typically consist of video lessons and some quizzes to measure content comprehension.
Most HubSpot Academy courses are free, and if you pass the certifications, you'll earn a premium certificate and badge to share on your social media profiles.
2. Copyblogger
Copyblogger is a content marketing company that creates content (like meta).
Her blog offers tons of great resources on digital marketing, and this course, “Online Marketing for Smart People,” consists of e-books, email lessons, and other study materials.
3. Coursera
Coursera offers MOOCs (massive open online courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system.
These courses start at different times throughout the year, so browse the course catalog to find the one that best fits your schedule.
4. Udemy
Udemy is a popular online learning platform that focuses specifically on providing courses related to building skills for personal and business development.
The most important thing that distinguishes Udemy is:
- The courses we've highlighted are free, but the site has countless other paid options for less than $10.
- In some cases, Pro membership may be required to obtain an official certification.
If you have a good experience with a free course from Udemy, try a paid course to get more value from the content on this site.
5. edX
edX is another MOOC provider that offers free courses from top-tier universities, including Harvard, MIT, and Boston University.
edX is like Coursera, where courses are taught online and start at specific times throughout the year.
6. LinkedIn Learning (formerly Lynda.com)
LinkedIn Learning hosts hundreds of courses taught by industry experts from around the world.
The best part about LinkedIn Learning is that the course suggestions are personalized to your profile.
If you have content marketing as a skill on your LinkedIn profile, the algorithm will suggest relevant courses, such as how to start a podcast or track the ROI of a content marketing strategy, such as:
- Get training in copywriting.
- Search engine optimization.
- Social media marketing.
- If you are a data scientist, you may want to take courses on programming languages and machine learning.
To access the platform, the first month is free and then goes up to $39.99 per month.
7. Alison
Alison offers over 4,000 online courses in various career skills that users can take at their own pace.
The site includes courses leading to certificates and diplomas – choose the one that best suits your goals.
For a more advanced curriculum, you can choose a learning path that combines multiple lessons and courses into one learning path, giving you a comprehensive learning experience.
8. Meta
At this point, you probably already know what Meta (formerly known as Facebook) is and what it does.
- What you may not know is that the platform offers several training and certification programs.
- Meta Blueprint offers live, self-paced e-learning courses for marketers looking to grow their organizations using Facebook.
- While the course materials are free, the certification exam is not and can range from $99 to $150.
- Blueprint offers several lessons in different languages on how to use different social media platforms like Facebook and Instagram in marketing.
9. Quintly Academy
- The self-paced course provides an overview of social media analytics, benchmarking, and goals using downloadable written materials and video lessons.
- These courses are available for enrollment anywhere, just log in to enroll for free.
10. Google Digital Academy
Google is another company that offers more than one free online marketing course; all of which are packed with valuable information if you plan to advertise on the search engine.
- You can get a Google AdWords certification at the end of the course which helps you boost your resume.
- Google has expanded its course offerings to include other types of digital marketing as well.
Take advantage of free certificates and learn the basics of marketing.
I am sure that all marketers or aspiring digital marketing professionals can agree that furthering their learning in this field is a worthwhile way to advance in careers or businesses.
So, getting a certificate from a world-renowned online course is one of the most convenient ways to achieve this.
Whether you're looking to take a free online marketing course or dedicate more time and resources to a paid course, we recommend you choose one from this list and delve deeper into your knowledge. While these courses may not be enough to become a digital marketing expert, they are a great starting point.
Just remember to focus your studies on a specific sector of marketing and develop a specialized skill set and you'll be well on your way to success as a skilled marketer.
Frequently Asked Questions about the Digital Marketing Course
Is the future of digital marketing good?
Yes, digital marketing is a growing and highly sought-after field in recent years, with numerous opportunities for career growth and advancement. As more companies shift their focus to online marketing, the demand for skilled digital marketers is only expected to increase.
What is the easiest type of digital marketing?
There's no single "easy" type of digital marketing, as different strategies and techniques may be more or less challenging depending on your skill set and experience. However, some common types of digital marketing, such as email marketing or social media marketing, can be a good starting point for beginners.
Can I learn digital marketing on my own?
Yes, it's possible to teach yourself digital marketing through online courses and tutorials. However, a structured digital marketing course, such as the one offered by CareerFoundry, can provide you with a more comprehensive understanding of the core concepts and techniques, as well as job opportunities and feedback.
Is digital marketing worth the effort to learn?
Yes, learning digital marketing can be a valuable investment in your career, especially if you're interested in pursuing a career in marketing, advertising, or communications. Again, as most companies now shift their focus to online marketing, the demand for skilled digital marketers is only expected to increase, making it a promising career choice.
Finally!..
In this article, we've learned about more than one free online marketing course for 2025, some of the best free courses available on the largest and most prominent online platforms.
While we highly recommend whetting your appetite for learning digital marketing with a free course, it's ultimately up to you to decide which one covers your needs.
However, don't rely entirely on the information we've provided, as it's still very basic and doesn't fully cover every course. So, check out the details of each course and learn more about some of the others yourself.
Finally, know that any digital marketing course is only as good as the effort and commitment the learner puts in! So, give it enthusiasm, study hard, and pay attention. We'll see you on the other side of the professional ladder in the near future!
